At a time of polarized debate and technological change, ethical journalism in the public interest has never been more important.

As commercial organisations and governments seek to manipulate news, profit-hungry social media platforms undermine quality journalism, and political propaganda and hate speech masquerade as truth, journalists' unions are campaigning for a media environment which embraces the core values of journalism – truth, independence and the need to minimise harm.

The IFJ Declaration of Principles on the Conduct of Journalists has become the principal text for journalists and their unions to enforce ethics and quality in journalism.

The IFJ develops campaigns, training and activities to help journalists and their unions to enforce the code and counter challenges and threats to independent and ethical journalism.