With this hunger strike, the third in 15 months, Pavlović denounces the excessive fees charged by the music authors' organisation (SOKOJ), the phonogram producers' organisation (OFPS), the regulatory authority for electronic media (REM) and the Broadcast Network Operator (ETV). She demands more affordable fees for local broadcasters to be consistent with their income. She also requested a meeting with Serbia’s President Aleksandar Vučić.
Maja Pavlović has filed lawsuits in the past three years to look into the legality of these fees but no ruling has been made yet. The Novi Sad based TV channel's signal was shut down in May 2018 and had its bank account frozen for a week due to overdue payments. Since then, Pavlović reckons none of her demands to the state institutions have been met.
"The problems she and other regional TV stations face date back to 2014 and were further exacerbated by the move to digital television broadcasting in 2015, when all local TV stations became regional. As a result, it increased their broadcasting expenses in an unfavourable advertisements market," explained the president of the Journalists' Association of Serbia (UNS), Vladimir Radomirović, in a letter to the IFJ/EFJ.
The Journalists Union of Serbia (SINOS), believes that the competent institutions should, "as soon as possible, make a decision to reduce unreasonable dues on KANAL 9, which are disproportionate. Unless the issue is urgently addressed in a fair manner, it will be clear that this is a further state pressure on the local media," stated SINOS.
In a letter to MEP David McAllister expected to be in Belgrade today, the Independent Journalists' Association of Serbia (NUNS) denounces "unreasonable regulations decisions of state authorities" and believes that "resolving the demands of Pavlovic would significantly facilitate the economic position of all local and regional broadcasters, especially those with an independent editorial policy that objectively, critically and impartially inform citizens."