IFJ Report - The China Story: Reshaping the World's Media

A global survey of the International Federation of Journalists (IFJ) measuring China’s global media outreach by surveying journalism unions worldwide, found clear indications of the wide-ranging impact of China’s moves to extend its influence through global journalism unions and individual journalists.

The China Story – Reshaping the World’s Media draws on quantitative and qualitative survey data from 58 unions spanning Asia-Pacific, Africa, Europe, Latin America, North America, and the Middle East to explore the changing global media landscape and foreign influence. 

Beijing’s decade-long campaign to boost its global media presence seems to be escalating with almost two-thirds of respondents assessing China as having a visible presence in their national media.  This is one part of Beijing’s attempts to embed itself in global news ecosystems and build its discourse power beyond its borders. These efforts also reveal a sophisticated and systematic strategy to ‘tell China’s story well’.

Read the report here.

Read Digital Journalism: Supplemental guidance to global charter of ethics for journalists here.

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