With inequality at unprecedented levels, reducing the appalling disparity between the rich and poor is arguably one of the most critical issues facing humankind today. There hasn’t been a major film about the biggest issue of our time. Until now.
In an unprecedented collaboration, the Real Aid Campaign, in association with the world’s largest organisation of media professionals - The International Federation of Journalists - are co-presenting a landmark documentary film, DISPARITY, a global rallying call to ultimately make this the World's Biggest Film Screening. The initiative is backed by 15 Nobel laureates, UN Ambassadors and cultural icons.
From Sydney to New York, activists and luminaries will join forces during a historic 24-hour world premiere event across time zones from 17th October, 2019, The International Day for the Eradication of Poverty.
Global influencers, cultural icons and social media stars led by Stephen Fry and Deepak Chopra will be sharing Disparity Film and the unifying hashtag #ourdisparity with their social media followers in an urgent call for world leaders to tackle the systemic disparity which blights the world.
In Disparity, film activist Renu Mehta exposes the reality behind the $150bn foreign aid industry. With narration by Sir Ben Kingsley, led by 8 Nobel laureates, an all-star cast from all continents dispel the myths about foreign aid. Disparity will bypass the traditional film industry to be available for free viewing and sharing, subtitled in multiple languages on the Tiger Tim media YouTube channel to enable as many people as possible to send a message demanding more inclusive, human-centred and progressive foreign aid policies and greater press freedoms.
Mehta said ‘Giving to global charities is great but it’s not enough, if people want to fix the structural problems of rampant inequality and poverty that ravage more than half the world's populations people should Take The Tiger Tim Challenge ‘To Swap 2 hours of Entertainment to make a stand for Equality’. To ditch the addictive box sets, reality tv shows and gaming consoles to watch Disparity Film - a big picture awakening that examines how Governments spend our taxpayers’ money. People can nominate someone they know or a celebrity on social media to take the same challenge. Citizens are key to this aid transformation. Millions of us need to speak up and take action, to reverse the appalling global disparities, to help change the destinies of those trapped in poverty.’
But this is about more than a film. The premiere marks the launch of the Real Aid Campaign which is actively transforming aid policies to deliver more aid more directly through frontline organisations. If enough citizens form a critical mass around the world, their voice CAN force governments to respond, leading to sweeping and systemic changes in aid policy. HE Jose Ramos Horta, Nobel Peace Laureate is co-chairing the Campaign.
IFJ Deputy General Secretary Jeremy Dear said ‘Media at its best exposes fraud, challenges beliefs and brings about change. Nowhere is such an analysis more vital than in the field of development. Billions are poured in to aid yet globally disparity and poverty are on the rise. As part of this campaign we want to encourage more media investigations, more journalistic scrutiny and, as a result, more social justice’