On behalf of the European Commission KEA European Affairs carried out a study on the impact of culture on creativity. The study was released in June 2009.
The study aimed to answer the following questions
- How can culture contribute to the development of creative skills within a lifelong learning framework?
- How can culture contribute to the development of creative solutions at the workplace, including through social innovation?
- How can culture contribute to the creation of new services and products? The study comes to the conclusion that the EU should better exploit the potential of culture to beef up creativity and innovation. It suggests strategies to be developed at all levels of governance. In particular the study enhanced the "value of Intellectual property standards as the best way to stimulate creativity". It stresses the role of Intellectual Property as a "key tool" to reward creators. It also supports rights management initiatives from right holders that ease copyright licensing across the EU.