The shooting took place at Salamida’s salon in Barangay Apolonio Samson at around 3:35pm. Salamida was shot after the murdered barged inside, declaring a heist, and shot the victims when Salamida resisted.

Salamida was a former editor of Remate Online and had been working recently for another tabloid, Saksi Ngayon.

The Presidential Task Force on Media Security (PTFoMS) asked the authorities to investigate the murder of Salamida.

PTFoMS Executive Director, Undersecretary Joel Sy Egco, said on August 18 that while the motive may not be related to Salamida’s past career in journalism, justice must be attained for the sake of Salamida’s family and the community.

The NUJP said: “The National Union of Journalists of the Philippines condoles with the family and colleagues of Gwenn Salamida of 'Saksi Ngayon' … We join the National Press Club in condemning her murder and in calling for a swift resolution to the case and for justice for her murder.”

The IFJ said: “The death of Gwenn Salamida has been a great loss to the media community of the Philippines. We call on the government of the Philippines to rapidly investigate her murder and to ensure that justice is done. The media must be given a safe environment to work in within the Philippines, the murder of journalists must be stopped.”