Gender, Politics and Media: Challenging Stereotypes, Promoting Diversity, Strengthening Equality

This project financed by the European Union aims at developing approaches to media portrayal of women and men in public life and politics by producing and disseminating an audio-visual training toolkit. This toolkit –for use in broadcasting and journalism training situations throughout the EU- will be based on analysis of examples drawn from current media output.


Partners to this project involve a wide range of media organizations including broadcasters, journalists’ organizations and trainers.


The toolkit will contain interview material, media strategies, models and approaches aimed at helping women to participate equally with men in public life and political decision-making. It will be used in journalism and communication schools and contribute to gender mainstreaming in training for media professionals.


Partners: British Broadcasting Corporation (BBC), Zweites Deutsches Fernsehen (ZDF), Rundfunk Berlin-Brandenberg (RBB), Norsk Rikskringkasting– Norwegian Broadcasting Corporation (NRK), European Federation of journalists (EFJ), European Journalism Centre (EJC),European Journalism Training Association (EJTA) Radio Netherlands Training Centre (RNTC), University of Malta


Timeframe: the project started on 1st December 2004 and will end in May 2006.


This programme is financially supported by the EC


For more information, please contact Pamela Morinière