15 May 2006

Media Quality: Questions for MediaChannel’s Danny Schechter

  1. What impact does product placement, or as it is sometimes called 'surrptitious advertising' , have on film and television in the USA?
    For Danny’s response, click here: Video 1 (5MB)
  2. What do you think the dangers are of product placement?
    For Danny’s response, click here: Video 2 (15MB)
  3. Do you have examples of the use of this advertising technique?
    For Danny’s response, click here: Video 3 (17MB)
  4. What do you think we should do in Europe where product placement, at present banned, will be allowed under new proposals in the Television Without Frontiers directive?
    For Danny’s response, click here: Video 4 (8MB)

Here are his thoughts on fake news (Video 13MB) and on product placement (Video 13MB)

Europe, United States, Global, Declarations / Statements / Speeches

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